Branding

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In all industries, a strong brand is essential. It shapes how you are perceived and promises your customers or clients what they can expect from your company, products, or services.

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Increasing brand awareness and generating leads and sales is crucial in the highly competitive and fast-moving life sciences market. As the industry innovates and evolves, a standout online presence has become essential to attract investment, partners, and customers

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In an era of heightened competition and consumer expectations, cultivating loyalty and building trust are critical for a brand’s success. To establish a consistent brand presence and build that trust, interactions with your brand must be cohesive across all customer or client brand touchpoints.

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When increasing biotech brand awareness, websites are one of the few must-have elements for any high-growth biotech or Life Science venture. A versatile and effective tool for our digital age, they can be at the same time an advertisement, information centre, communications channel and contact hub.

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Branding is an important element of life sciences marketing. Without a strong brand, your digital marketing activity may not generate the impact you need. But how will you know if you have a successful brand? A lot of the guidance regarding measuring your brand is designed for mass-market consumer products and the tools and metrics … Read more

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Are you new to healthcare marketing?New to writing creative briefs?New to writing a Healthcare Website and Brand Design Brief? The purpose of a brief is to set expectations, specify objectives, identify the target audience, communicate the brand requirements, and set timeframes and responsibilities. A brief should be the starting point for a two-way conversation, a … Read more

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Innovation Forum Interview. Building brand recognition is a long-term endeavour. If you’re a startup founder looking to attract partners, especially large companies and firms, the way your brand speaks to them is going to drive their first impression of your company. Even if they don’t engage immediately, they’ll remember your brand the next time they … Read more

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Statistically, you have less than 5 seconds to make a difference Messaging is one of the primary strategic stages of your content-led life sciences website project, that sits with all of your communications. We hear a lot about the importance of website content. We also know that content helps to drive a business towards its … Read more

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Life Science (and particularly Biotech) is an ambitious, innovative and fast-growing sector. But although it has enjoyed a surge in investment following its crucial role in the battle against Covid-19, the sector is also fiercely competitive, high risk and capital intensive, requiring significant initial investment to cover research and development. So how can founders steer … Read more

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The Art of Brand Storytelling: Know your customer and know yourself Your life science branding is crucial for people’s perception of your organization, venture or product. Your brand is closely tied to your company’s values and culture, your story and mission, and your unique situation. Brand identities must be distinctive, memorable, and unique and highlight … Read more