In a fast-paced digital world where scientists, investors, and biotech marketers are inundated with information and choices, a strong brand is not just a “nice-to-have”—it’s a powerful business asset. For life science, biotech, healthcare, and scientific organisations, your brand is a critical differentiator. At Arttia Creative, we’ve seen time and time again how a well-executed brand … Read more
In a world where almost anyone can download a design app and throw a logo together, it’s easy to underestimate the actual value of expert design. But when your business operates in the intricate, fast-moving worlds of life sciences, biotech, and healthcare, design becomes more than a “nice to have.” It’s a business-critical investment. Why … Read more
Some of the most transformative innovations in biotech, life sciences, and digital health are born in university labs. Across the North East of the UK, we know that world-class research constantly innovates in institutions like Newcastle, Northumbria, Sunderland, Durham, and Teesside Universities, pushing the boundaries of science and medicine and ultimately a healthier world. Yet … Read more
In today’s competitive, patient-driven landscape, a brand is far more than a logo or colour palette — your promise of care, your reputation, and the emotional connection patients make with your organisation. Whether launching a new clinic, repositioning a specialist service, or expanding an established practice, your brand defines your credibility and impact in the … Read more
Launching a new product or service as an early-stage biotech spin-out or pre-seed biotech company is an exciting yet challenging journey. Your team has groundbreaking science, and your technology has the potential to transform lives—but to secure investment, attract partnerships, and build credibility, you need more than just great data. You need a strong business … Read more
What’s in a Name? The Difference Between Brand Naming (or Product Naming), Trademarks and Brand Identity design in Life Sciences and Biotech When innovating in the life sciences or biotech space, naming your company or product can feel like a milestone. It’s the moment when your hard work begins to take shape in the real … Read more
Rebranding a biotech company is a bold yet significant move that can propel your business forward, attract investors, and clarify your market positioning. But it can also be a disaster if done poorly. A failed rebrand can confuse customers, alienate stakeholders, and dilute your company’s identity. Yes – there is a right way and a … Read more
In the world of scientific innovation, where every breakthrough is driven by rigorous research, data, and discovery, it may seem that terms like “branding” and “website” belong to another universe altogether. After all, your focus is on advancing knowledge, developing cutting-edge technologies, and solving real-world problems. Why would you need a brand? Why would your … Read more
In all industries, a strong brand is essential. It shapes how you are perceived and promises your customers or clients what they can expect from your company, products, or services.
Increasing brand awareness and generating leads and sales is crucial in the highly competitive and fast-moving life sciences market. As the industry innovates and evolves, a standout online presence has become essential to attract investment, partners, and customers