Delivering world-class blood, plasma, tissue and cell management software
Industry
Healthcare
Locations
United Kingdom - Global
Specialities
Blood Transfusion, Cell Therapy, Gene Therapy, Medical Devices, LIS, and plasma collection
Impact
Product branding led to higher brand recognition, supporting product promotion, and enabling business growth
MAK-System, a leading provider in life sciences and healthcare solutions, sought to revitalise its digital presence to align with its brand vision and cater to diverse stakeholders, including potential investors, customers, and prospective employees. The company aimed to consolidate its brand assets, enhance SEO, and improve user experience across its website.
The Arttia Creative team created a detailed design system for the MAK-System product offering – a family of product logos that worked both stand-alone and as a brand family. Arttia Creative streamlined MAK-System's brand assets and created logo consistency for its flagship products: eProgesa, eTraceline, P.H.S, eDRM, and Cosmas.
We created each logo to be responsive, with formats that can be used when space is limited and in large-format situations.
Consistency was key to the project. To keep everyone on track, we provided detailed information on the use of the design system, including product brand guidelines and usage situations.
Product Logos and Design System
Arttia Creative developed a comprehensive design system specifically for their product logos.
The design system ensured consistency across MAK-System's suite of healthcare software solutions, creating a unified and recognisable visual language.
By establishing a flexible framework for logo creation, we could convey each product's unique functionality while maintaining a cohesive brand identity.
The system included guidelines on typography, colour palettes, iconography, and scalability, ensuring that each product logo aligned seamlessly with the overarching brand while standing out individually. This approach reinforced brand recognition and professionalism across all touchpoints.
Brand Identity Enhancement: Revitalised the visual and digital presence of MAK-System's online offering to better reflect its leadership in healthcare software solutions.
Clear Brand Messaging: Developed clear and compelling brand messaging that communicates MAK-System's expertise in blood management and healthcare technology solutions.
Product Communication Clarity: Streamlined the communication of complex software products and services, making it easier for potential clients to understand the benefits and capabilities of MAK-System's offerings.
Website Design and Development: Designed and developed a responsive, user-friendly website with a modern design to showcase MAK-System's innovative software products.
SEO Strategy and Optimisation: Implemented SEO best practices to improve search rankings and increase visibility within the healthcare sector.
Improved User Experience (UX): Ensured an intuitive, seamless user experience, making accessing relevant information more accessible for healthcare professionals.
International Appeal: Positioned the brand to appeal to global markets, reflecting the company's international reach and industry impact.
