Natural Biopolymers
Industry
Biotechnology
Locations
Russia | United Kingdom
Specialities
Wellbeing Laboratories
Arttia Creative delivered brand development, communications, and a professional, easy-to-use website, created to give Laona Lab an online presence as quickly as possible.
We are currently planning to expand the website to become a major marketing and information centre for brand and product promotion.
Laona Lab required a mature brand to showcase its natural, biologically active, highly purified fibrillar proteins, which are widely used in cosmetology, biotechnology, medicine, veterinary medicine, and the production of feed and food additives.
Creation of a Bilingual Brand Identity: The team at Arttia Creative successfully developed and implemented a consistent and engaging brand identity for Laona Lab with a natural tone, ensuring seamless communication across key markets.
Strategic Brand Positioning: We positioned Laona Lab as a trusted and innovative player in the biotech space through carefully crafted messaging that highlighted its unique offerings and scientific expertise.
Cohesive Visual Language: We delivered a coherent visual brand language that reflected Laona Lab's scientific integrity and approachability.
Logo and Colour Palette Development: We designed a distinctive logo and colour palette that embodied Laona Lab's focus on natural elements and life sciences, reinforcing its connection with biotechnology.
Consistent Tone of Voice: We developed a consistent and approachable tone of voice, maintaining clarity and professionalism across all brand touchpoints in both languages.
Increased Brand Recognition: Enhanced Laona Lab's brand recognition and credibility within the global biotech community, driving growth and establishing a strong market presence.
Dual Language Website Design and Optimisation: Crafted a fully optimised, visually striking website to enhance user engagement, providing clear navigation and multilingual functionality.
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