Life Sciences Market Research
Industry
Biotechnology
Locations
United Kingdom | France
Specialities
Information analysis, biotechnology, food and drink, baking science, competitive intelligence, plant care, human nutrition.
Arttia Creative crafted a new brand identity for Defoort Consultant with two different supporting straplines. The brand identity design process involved a deep dive into the company's values, target audience, and competitive landscape.
The outcome was a distinctive brand identity seamlessly integrated across all marketing materials, setting a solid foundation for all subsequent digital efforts.
Supported by a comprehensive brand guidance document for brand consistency.
Creation of a Bilingual Brand Identity
For Defoort Consultant, Arttia Creative's branding work focused on revitalising their identity to align with their expertise in Competitive Technology Intelligence within the biotechnology and food science sectors.
French and English
The project involved creating a distinctive and compelling dual-language brand identity, ensuring relevance to both French and English-speaking audiences.
Stand-out
The branding approach emphasised professionalism and differentiation in a competitive market. This included the development of a modern logo, a cohesive visual language, and brand materials that reflect Defoort Consultant's growth and credibility in their industry.
Logo and Colour Palette Development
Arttia Creative crafted a modern logo that encapsulates Defoort Consultant’s values and unique position in the biotechnology and food science sectors. This was paired with a distinctive and professional colour palette, designed to convey trust, innovation, and authority, while ensuring versatility across digital and print media.
Custom Icon Sets and Graphics
To enhance visual communication and user experience, custom icon sets were created, aligning with the brand’s tone and target audience. These icons were utilized across the website and other digital platforms, ensuring consistency. Supporting graphics were also developed to convey complex concepts with clarity and to elevate the brand’s overall visual appeal.
Web Design and Development
Discovery and Planning:
Arttia Creative collaborated with Defoort Consultant to understand their goals, audience, and competitive landscape. This informed the website’s structure and design strategy.
Visual Design:
Incorporating the new logo, colour palette, and graphics, Arttia Creative designed a modern, user-friendly website. The design balanced aesthetic appeal with functionality, ensuring a professional and approachable feel.
Dual-Language Support:
The website was developed to be fully bilingual (French and English), catering to a diverse audience and expanding its reach.
Responsive Design:
The website was optimised for mobile, tablet, and desktop viewing, ensuring a seamless user experience across devices.
Launch Search Optimisation:
A robust SEO strategy was implemented, including keyword research and competitor benchmarking, to improve visibility and attract leads.
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