Laona Lab

Natural Biopolymers

Industry

Biotechnology

Locations

Russia | United Kingdom

Specialities

Wellbeing Laboratories

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Arttia Creative delivered brand development, communications, and a professional, easy-to-use website, created to give Laona Lab an online presence as quickly as possible.

We are currently planning to expand the website to become a major marketing and information centre for brand and product promotion.

Laona Lab required a mature brand to showcase its natural, biologically active, highly purified fibrillar proteins, which are widely used in cosmetology, biotechnology, medicine, veterinary medicine, and the production of feed and food additives.

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Creation of a Bilingual Brand Identity: The team at Arttia Creative successfully developed and implemented a consistent and engaging brand identity for Laona Lab with a natural tone, ensuring seamless communication across key markets.

Strategic Brand Positioning: We positioned Laona Lab as a trusted and innovative player in the biotech space through carefully crafted messaging that highlighted its unique offerings and scientific expertise.

Cohesive Visual Language: We delivered a coherent visual brand language that reflected Laona Lab's scientific integrity and approachability.

Logo and Colour Palette Development: We designed a distinctive logo and colour palette that embodied Laona Lab's focus on natural elements and life sciences, reinforcing its connection with biotechnology.

Consistent Tone of Voice: We developed a consistent and approachable tone of voice, maintaining clarity and professionalism across all brand touchpoints in both languages.

Increased Brand Recognition: Enhanced Laona Lab's brand recognition and credibility within the global biotech community, driving growth and establishing a strong market presence.

Dual Language Website Design and Optimisation: Crafted a fully optimised, visually striking website to enhance user engagement, providing clear navigation and multilingual functionality.

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brand in action Laona Lab
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